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  • Energy Star - Sales and Marketing

  • calFriday, May 26, 2017
  • clocck 08:30 AM - 04:30 PM
  • location BILD Awards Hall, 20 Upjohn Road, North York, ON M3B 2V9

 

Description:

TOPIC: Energy Star for New Homes: Sales & Marketing

Instructor: Andy Oding

 

It’s a world where sales transactions take place rapidly, information is gleaned online at a blinding speed, and energy efficiency is not top-of-mind with consumers. So how do the qualities of an ENERGY STAR home change the game for sales and marketing teams? There’s no question an ENERGY STAR home is more efficient, comfortable and reliable than one built to minimum building code standards. Industry expert Andy Oding tackles the challenge of how to successfully communicate this to purchasers. 

 Attendees will learn:

 - To develop a working knowledge of comfortable, healthy, efficient homes
 - To translate the technical features of a green home into benefits homebuyers can understand
 - To design accurate, effective presentations on green options
 - The language and tools to set ENERGY STAR homes above all others in the consumer mind