Sep 6 - New home builders get high marks from GTA buyers

September 6, 2006

New home builders get high marks from GTA buyers

September 6, 2006

Toronto- More and more buyers are more and more satisfied with their new homes in the Greater Toronto Area.

According to the latest customer satisfaction survey by J.D. Power and Associates, new home builders throughout the GTA have made "considerable progress" in meeting the expectations of consumers.

"This is solid confirmation that builders of new homes and the highly skilled tradespeople they employ are meeting the needs and expectations of buyers," says Desi Auciello, president of the Greater Toronto Home Builders' Association.

"Builders have improved their rankings in all factors that measure buyer satisfaction," Auciello noted, "but the most substantive gains are in home quality, home readiness and customer service - the really big issues when it comes to buying a new house."

Darren Slind, senior J.D. Power manager of the new home satisfaction study, labelled the 2006 ranking of the overall market - up more than 50 points to 644 on a 1,000-point scale - a "significant industry improvement."

The new home builder customer satisfaction study was launched in Canada for the first time in 2005. The survey measures how well buyers are contented with the purchase process and early ownership experience. The study asks buyers to evaluate every factor from sales staff to design centre, home readiness, customer service, physical design, home quality, location, and price and value. 

Mattamy Homes ranks the highest in GTA buyer satisfaction in all eight categories. Others that were rated higher than the GTA market average include Tribute Communities, Great Gulf Homes, Ballantry Homes, Cachet Estate Homes, Arista Homes, Baywood Homes and Brookfield Homes.

The study shows that buyers are particularly impressed by builders who deliver the home on time or earlier and by builders who quickly remedy any shortfalls or defects identified during the pre-delivery inspection prior to closing.

According to Slind, all builders can improve their status and recover lost satisfaction by responding to problems promptly. He also notes that builders who score higher will enjoy a growing competitive advantage in the marketplace.

California-based J.D. Power and Associates is a global marketing information service that provides key business sectors with data based on responses from millions of consumers annually.

With more than 1,400 members, the GTHBA is the voice of the residential construction industry in the Greater Toronto Area. Established in 1921, the association is comprised of land developers, home builders, professional renovation contractors, sub-contractors, suppliers, service, professional and financial firms. We are proudly affiliated with the Ontario and Canadian Home Builders' Associations.

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Stephen Dupuis
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