thursday, april 12, 2018
Time: 5:30 - 8:00 PM
SPEAKER: MIKE HETHERMAN IS THE PRESIDENT, OWNER AND CEO OF WILLIS
FREE for BILD and OHBA Members only
Presented by BILD’s Design and Décor Management Committee, join us as we hear from Mike Hetherman of Willis on two distinct types of consumers in today’s market.
This presentation will unearth two very distinct types of consumers – the NEO and the Traditional – and how they are powering our economy. Discover why targeting one versus the other will drastically change your sales, marketing and pricing strategies forever.
With an increasing distinction between these two types of consumer, this presentation will highlight how to market to their preferences. This not only includes marketing a product, but marketing features of a product as well. We’ll get into the minds of the individuals who are inclined to spend and outline their motivation to buy.