TOPIC: Energy Star for New Homes: Sales & Marketing
Instructor: Andy Oding
It’s a world where sales transactions take place rapidly, information is gleaned online at a blinding speed, and energy efficiency is not top-of-mind with consumers. So how do the qualities of an ENERGY STAR home change the game for sales and marketing teams? There’s no question an ENERGY STAR home is more efficient, comfortable and reliable than one built to minimum building code standards. Industry expert Andy Oding tackles the challenge of how to successfully communicate this to purchasers.
Attendees will learn:
- To develop a working knowledge of comfortable, healthy, efficient homes
- To translate the technical features of a green home into benefits homebuyers can understand
- To design accurate, effective presentations on green options
- The language and tools to set ENERGY STAR homes above all others in the consumer mind