TOPIC: Who is the Urban Dweller
Breakfast: 8:00 a.m.
Program: 8:30 - 10:00 a.m.
Marketers know that to sell homes in the GTA’s urban centres requires a project with a certain lifestyle and certain amenities in order to sell quickly.
Join our experts as they take a deep dive into the most recent lifestyle research, census data, CHBA and Avid customer surveys to explain the distinct urban mindset - what matters to them, what transit and retail needs to be close by, and what building amenity features are must-haves. Find out the key lifestyle preferences of those wanting to live, work and play in urban centres.
- 2016 Census downtown demographic data
- a look a the many unique audiences and consumer lifestyle data that dictate mid and high-rise buyers in downtown Toronto
- what home buyers are saying buildings and features must have
- key drivers of homebuyer satisfaction and ways to enhance them
Tim Bailey, Avid Ratings
Emily Anderson, Environics Analytics