Date: Thursday, March 18, 2021
Time: 3:00 p.m. - 4:30 p.m.
Exclusively BILD Members only at no charge.
Speaker: Linda Kafka, Director, Trade Relations, Caplan's Appliances
There is no question that referrals and repeat business are ideal, but they may not help you break in to the lucrative Aging in Place market. No matter what it’s called — Aging in Place, Universal Design, Inclusive Design, Living In Place, Accessible/Adaptable Living or Independent Living — the fundamental goal of this booming design sector is to modify one’s home in order to extend independent living for as long as possible. Independence is the key to quality of life and this is not just for seniors but also for everyone.
Based on recent surveys 85% of Canadian homeowners aged 55+ are considering their own circumstances and how they want to age in place. In addition, we are seeing a rise in multi-generational living, with homeowners wanting to include parents into their home. The growing demand for aging in place home modifications identifies the need for good design and solid construction practices to address the changing needs of today’s consumers.
Through education and greater understanding of the issues at hand from our aging population, renovators can capitalize by expanding their services to cater to this rapidly growing sector.
In this presentation, we dive deeper into solutions for home modifications that extend independent living. We will look at current Canadian statistics, WHY aging in place is important, highlight essential renovations that support independent living, and suggest ways for you to market yourself and your business as a qualified trade professional.